Trademark Licensing

Before Entering Into A Licensing Agreement

Trademark Licensing

Protect Your Trademark Rights

Have us review your licence agreement and continue with confidence! Considerations for trademark licencing Business-wise, you must be able to explain the license’s terms to your licensee. Your trademark rights should not be threatened by your licence agreement or the parties’ subsequent activity.

License agreements are often discovered in trademark litigation. A license agreement may give ammo to attack the opponent’s trademark rights. Naked licensing—a license in gross—can do this.

Naked Licensing

Naked licensing is the term for licensing of a trademark without appropriate supervision of the quality of the goods or services provided under the mark.

This regulation is justified as follows. Trademarks identify product and service sources. Consumers can assume that products or services with a mark come from one source. Licensees can utilize your trademark on products and services. However, selling under your name implies that they come from the same source as your other trademarked items and services. Thus, trademark law requires you to monitor your licensee’s product quality.

Quality Control Provisions

Brand licensing problems include quality control. Quality control in the licensing agreement and during the license period achieve this. Licensors must monitor product quality.

Guide To U.S. Trademark Law

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Trademark Monitoring

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Trademark Litigation

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Our Team

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Tiancheng Yu

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Phillip Butler

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Sara Smallwood

Lead Trademark Attorney
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Allan Dorman

Copyright Attorney
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Junior Associate
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Junior Associate
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